THE SOFT EDGE RICH KARLGAARD PDF

High performance has always required shrewd strategy and superb execution. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times. Learn how to create an environment that engenders trust and propels high performance.

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Early life[ edit ] Karlgaard was born in Bismarck, North Dakota. His father, Dick Karlgaard, was a multi-sport athlete, a physical education teacher, and a coach. His mother, Pat Hook Karlgaard was a homemaker. His only brother, Dr. Karlgaard graduated from Bismarck High in , where he was named a three-year letterman in cross-country and track. He went on to attend Bismarck State College , formerly known as Bismarck Junior College, on a track scholarship and in competed in the National Junior College indoor championships in the 1,yard run.

The following year he transferred to Stanford University , and graduated with a B. Then in the early s, he became a technical writer for the Electric Power Research Institute and a copywriter at Warr, Foote and Rose ad agency. In , Karlgaard and Anthony B.

Perkins created the Churchill Club, which quickly became known as an organization dedicated to producing programs where "important people say important things. The Churchill Club now has over 7, members. Karlgaard and Perkins also created Upside Magazine together in The magazine was designed to be a magazine "for Silicon Valley about Silicon Valley. In , he wrote his first book, Life 2. In , he began work on his second book, The Soft Edge. The book was published by Jossey-Bass in April and looks at how companies have thrived in business by creating innovative cultures and balancing what he calls the "Triangle of Company Success".

Personal life[ edit ] Karlgaard lives in Northern California with his wife, Majorie Unsoeld Karlgaard, and two children.

That year he flew his Cessna single-engine four-seat airplane around the United States while researching his first book, Life 2. Karlgaard has also owned a Cirrus SR22 single-engine aircraft. Bibliography[ edit ] Life 2. Crown Business.

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The Soft Edge

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Rich Karlgaard

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